This beautiful volume takes you on a breathtaking journey through the universe of Canadian Pacific’s publicity. For the first time, it is analyzed in a systematic fashion to reveal how the company shaped the image of Canada in the world. Whether you are a graphic designer, an artist, a historian, or planning to tour the country, this book will change your perspective. It provides hundreds of essential illustrations, advertisements, photos and historical documents, many of which have never been published before. Meticulously restored images allow you to discover the development of Canada’s own unique style in commercial design. Professor Marc Choko’s compelling analysis of the first one hundred years of the company’s history 1880-1980 shows why the making of modern Canada is unimaginable without Canadian Pacific, the railway corporation that united the nation and built the world’s greatest travel system.